What Your Photographer Catches… Is What the Audience Sees!
By Eric Carroll, Ghost Light Photography
Of course, your voices are the most important reason your audience comes to see you. But how you look and move also matters!
A photographer aims to capture motion, mood, facial expressions, and emotion. That is the difference between average shots and great ones you will be proud to share.
Every show brings different elements, including costuming, props, lighting, backgrounds, and choreography. Depending on the venue, you may not always have control over your physical environment, such as lighting, space, or backdrops.
However, each performance is also an opportunity to create imagery that helps promote your group and market your next show.
I have photographed over 100 performances, and I have seen how easily groups can appear washed out by poor backgrounds, flat lighting, or color choices that overpower the performers. When there is little movement or variety, performances can look visually uninteresting. While matching T-shirts are a fun idea, they often result in photos that all look the same and are less useful for future marketing.
I also recommend planning a small photoshoot with a representative group of your members to promote your upcoming show. Just like the professionals on Broadway, it is worth the time to give your audience a preview of what they will experience.
Here are a few tips from a photographer’s perspective to help you look your best on stage and in photos:
1. Wardrobe
Black may be the go-to, but adding accents that reflect your show’s theme or marketing imagery helps bring the story full circle. A cohesive color palette that complements your backdrop without being distracting can elevate your look to a world-class level.
2. Be Present Onstage
Encourage singers to stay aware of their facial expressions and body language, especially when observing solos or small group numbers. Audiences read body language. Your chorus is a living backdrop, and even small distractions or side conversations are noticeable.
3. Energy and Expression
Smile. Keep your eyes bright and engaged. And for those in the back row—you may feel hidden, but you are still seen. Your energy matters just as much.
4. Cohesion
Your group should look unified. Even one person appearing disengaged can be distracting. Be mindful of spacing; too much distance between performers can feel disconnected. Stay aware of the space around you and fill it with intention.
5. Lighting
Lighting is crucial for strong photos. Flat or poorly designed lighting cannot be fixed later. Your lighting choices set the tone and energy of the show. If you are working with a lighting designer, collaborate to enhance each piece and make the most of your options.
6. Backgrounds
Avoid visual clutter. A simple, clean backdrop is often better than a busy or distracting one. Be mindful of your environment and remove unnecessary elements when possible. If performing with a band, ensure soloists and small groups remain clearly visible.
7. Follow Up!
After the show, share photos with your members. People love great images of themselves, and it is also an excellent way to thank your audience, extend the life of your performance, and continue building your brand.
I hope these tips help you look your best at your next performance!
